Tag Archives: American Library Association

If Bevo Can Do It, So Can You

Of course Bevo reads.

UPDATE: A set of four full-size READ posters (18″x24″) can now be purchased through the Libraries TxShop. All proceeds go toward expanding the campaign to the classrooms of even more future Longhorns.

EARLIER: The Libraries have unveiled a quartet of posters featuring icons from The University of Texas at Austin in the hopes of getting kids of all ages to pick up a book (or e-reader).

Taking part in the American Library Association’s READ promotion, the Libraries have produced a series of four posters featuring the “Hook ‘em” mascot and Bevo reading in unexpected places.

We’ve distributed a set of the posters to all 655 schools in the Texas Education Agency’s Region XIII area, including Austin and Independent School Districts in the surrounding counties, and hope that this works well enough to justify expanding the program (possibly to all Texas publics – fingers crossed) in the future. Already, teachers and librarians from area schools who’ve received the package have written to thank us for the gesture (even an Aggie mom), and to let us know that the kids love them.

The campaign is meant to encourage reading at an early age in order to improve core competencies in literacy, which would have a likely outcome of increasing incoming student preparedness for potential future University of Texas undergraduates. In other words, we’re working on ways outside the campus to influence those 4-year graduation rates.

The first READ poster by ALA featuring comedian Bill Cosby came out in 1985.  Since then, over 150 notable personalities have provided their portrait as endorsement of the program to inspire readers.

Maps Make Reference Top 30

kabul_tpc92The Perry-Castañeda Library Map Collection gets a lot of use.

With its more than 25,000 maps digitized to date, that makes the collection the largest in the public domain, and it also means that the PCL Map Collection website gets a lot of visits…about 20 million pageviews in the last year alone.

In the past we’ve been alerted to high-profile users such as the United Nations (in the prosecution of Khmer Rouge) and the U.S. Centers for Disease Control, as well as regional and national news agencies, accessing the collections.

Now, the American Library Association has taken notice.

The Reference and User Services Association division of ALA has named the PCL Maps website as one of it’s 30 Best Free Reference Web Sites for 2010.