The Scholars Lab Speaker Series at the University of Texas Libraries welcomed renowned data visualization expert Dr. Alberto Cairo on February 10 for a thought-provoking discussion on the intersection of visualization, art, and insight. Cairo, the Knight Chair in Visual Journalism at the University of Miami, engaged an audience of students, faculty, and researchers in a conversation about how data storytelling can enhance both comprehension and communication.
During his talk, “Visualization: An Art of Insight,” Cairo explored the aesthetic and analytical dimensions of data visualization, emphasizing that effective visuals go beyond aesthetics to provide clarity, context, and meaning. He shared examples from journalism, scientific research, and public policy to illustrate how well-crafted visual representations can inform, persuade, and even challenge assumptions.
Cairo discussed how data visualization is not merely about following set rules but rather a reasoning process that carefully considers content, audience, and purpose. He emphasized that designing a visualization is an intentional, iterative dialogue, requiring deliberate choices about how information is encoded—using length, area, angle, or color—to effectively represent data.
Cairo illustrated how data visualization can reveal trends, exceptions, and broad patterns, pointing to, and underscored the challenge of balancing showing vs. explaining data, using the cone of uncertainty in hurricane forecasts as an example of how misinterpretation can arise without adequate context and annotation.
Finally, he urged designers to move beyond software defaults, encouraging thoughtful refinement in visual composition, from color choices to line breaks, to create clear and effective graphics. His insights reinforced the idea that data visualization is both an analytical tool and a form of storytelling, shaping how people understand and engage with information.
The event, held in Perry-Castañeda Library’s Scholars Lab, was the first installment of the new Scholars Lab Speaker Series, launched to highlight emerging trends in digital scholarship. Audience members had the opportunity to engage with Cairo in a Q&A session that followed the talk.
The event also marked the commencement of International Love Data Week 2025, celebrating the significance of data in modern research and decision-making. For more information on upcoming events and resources, visit the UT Libraries’ official website.